#9: Attention of the Reader
When you are writing a document, be aware that your readers will have a multitude of thoughts in their mind when starting to read your document. You have to entice them to concentrate on your document. So the challenge is to first bring them there — make them stand where you are and then take them through your ideas.
Narrating a story format or SCQA format helps. (From ‘The Pyramid principle’)
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